2020 was rough. Many of us had to streamline our clubs down to the bare minimum. The passion for fitness quickly got overshadowed by the need to have good operations to survive. But now the world is reopening. People are rejoining the gym, but there is a new problem: members are losing interest or not renewing. What do you do? How do you keep them? The 5-Day Culture Cure Challenge will show how to regain momentum and increase memberships by shifting the mindset and culture of your gym.